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Kyriad Prestige Riverside

Social Media Management


BRIEF

Kyriad Prestige Riverside is 40 villa 5-star property located in the heart of the Western Ghats. The task at hand is to build a strong social media presence for the property that will lead to its awareness, create conversation around the brand and eventually lead to sales.

SOLUTION

The brand has been a part of The Scribblers portfolio since the first day it started operations. Considering the characteristics of the property and location, Nature and Luxury were two central themes on which all social media campaigns were built. The stimulating highlights of the properties were captured through professional photography and were the centre of the brand’s communication. The brand built strong customer engagement on social platforms through exciting contest, polls and offers. We also initiated conversations around the property on travel related groups and forums. The brand reputation was managed well through timely replies a customer’s queries, managing of online reviews. Regular use of influerers networks ensured high organic reach for the brand and also kept it afresh and relevant.

IMPACT

The brand has a strong family of over 7000 fans on social platform with an engagement rate of over 12%.