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Turtlemint

Strategic Communication


BRIEF

Turtlemint, one of India’s leading FinTech Start-up was looking to collaborate with an advertising agency for their internal and external communication. The objective was to craft brand communication that was consistent, captivating and easily consumable.

SOLUTION

Despite the brand being in a serious space of business – Finance, we decided to add quirk to its communication, a strategy that proved to be a differentiator in the industry. Majority of the target audience were regular insurance agents, hence the communication was localized for a better connect. Standardization was achieved in terms of colours, fonts and logo placements which led to consistency.

IMPACT

A consistent and captivating communication that was easily consumed.