Our Work

What we have scribbled

AR Rahman
1

AR Rahman

Event Communication Design

Sa Re Ga Ma
2

Sa Re Ga Ma

Film Title Design

Merck
3

Merck

Strategic Communication

Turtlemint
4

Turtlemint

Strategic Communication

Torqus
5

Torqus

Digital Marketing

Kyriad Prestige Riverside
6

Kyriad Prestige Riverside

Social Media Management

1

AR Rahman

Event Communication Design

Brief

AR Rahman, the Oscar winning music director had changed the nature of his concerts. His concerts now had a lesser number of stage performers but they were now powered by innovative and top notch production that would scale up the overall experience. The task at hand was to design the communication that would suit this changed nature

Solution

To match the changed nature of the concert the creative team decided to change the complete visual appeal of the event collaterals. The first step was to shed the maestro’s identity that the past collaterals had developed. The new designs projected AR Rahman as a Rockstar Stage Performer, a thing that would be difficult to resonate with him in the past. The designs had a flashy appeal and would illustrate the energy that an audience would experience at his concerts. Innovative art forms such as illustrations and line-drawings were also introduced.

Impact

The newer designs brought in newer appeal and newer audience.

Spice Stories

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Moonwater

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45west

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2

Sa Re Ga Ma

Film Title Design

Brief

Sa Re Ga Ma, one of India’s oldest production house and music label approached us for designing the Title of their upcoming film Kanpuriye, a film that revolves around the story of three boys from the small town of Kanpur, who have big dreams, and even bigger challenges.

Solution

The prime objective behind this task was to capture the essence of the film in its visual identity. The task started with a thorough understanding of the plot, the message and the tone of the film. The decoding of these factors helped us gather insights that were translated into visual elements that were made a part of the Title Design. The title design was an artistic reflection of the colourful nature and the cultural highlights of ‘Kanpur’, the place that is at the very heart of the film. The project was completed in a record timeline of 5 days.

Impact

A visual identity that artistically captured the soul of the film.

Spice Stories

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Moonwater

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45west

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3

Merck

Strategic Communication

Brief

The India chapter of Merck was looking to design a campaign for their internal audience that would motivate them to come up with innovative ideas / solutions in their respective business functions that would increase the efficiency of its operations.

Solution

Considering that every individual at Merck was engrossed in their respective job function, asking them to spare some more time on this additional task was a steep climb. In order to seek their participation we needed a WOW idea and that is what we designed a WOW campaign. WOW was a 4 month long initiative that provided every individual at Merck with an opportunity to present an idea that would bring about a positive change at the workspace. The campaign was divided in 3 phases – pre-launch, submission and the grand finale. In the pre-launch phase a series of communication was developed to inform the audience about the campaign. Coffee with WOW session were also held The submission phase was powered by communication that was highly motivational and intriguing. The grand finale was an event where the shortlisted candidates presented their final ideas. The winner was presented with a handsome monetary compensation and the idea was sponsored by Merck to get it on ground.

Impact

The campaign reached the entire India chapter across 8 cities and saw participation of over 270 ideas.

Spice Stories

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Moonwater

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45west

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4

Turtlemint

Strategic Communication

Brief

Turtlemint, one of India’s leading FinTech Start-up was looking to collaborate with an advertising agency for their internal and external communication. The objective was to craft brand communication that was consistent, captivating and easily consumable.

Solution

Despite the brand being in a serious space of business – Finance, we decided to add quirk to its communication, a strategy that proved to be a differentiator in the industry. Majority of the target audience were regular insurance agents, hence the communication was localized for a better connect. Standardization was achieved in terms of colours, fonts and logo placements which led to consistency.

Impact

A consistent and captivating communication that was easily consumed.

Spice Stories

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Moonwater

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45west

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5

Torqus

Digital Marketing

Brief

Torqus (Now In-resto), India’s leading restaurant software provider approached us to explore branding and sales opportunity in the digital space. The task at hand to was to design an effective 360 Degree Digital Marketing Campaign.

Solution

To start with omnipresent digital assets were created across multiple platforms. A digital mix was meticulously crafted with each medium being assigned a specific objective. 1. SEO activity with key focus on over 60+ keywords ensured that the website secured maximum organic visibility and visits. 2. Optimally targeted Google Search and Facebook Ad campaign were directed towards securing qualified leads and boost sales. 3. Facebook, Twitter and Instagram were used as a medium to create conversation and engagement among the relevant target audience. Glassdoor and Quora were used to project the brand as the spokesperson for the industry. 4. Pedantically curated blogs helped the brand to connect with the restaurant owners.

Impact

The 360 Degree approach was effective in both – creating awareness and securing sales. We successfully delivered over 2000 qualified leads in a span of 6 months and cumulative reach of over 1 million on social media.

Spice Stories

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Moonwater

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45west

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6

Kyriad Prestige Riverside

Social Media Management

Brief

Kyriad Prestige Riverside is 40 villa 5-star property located in the heart of the Western Ghats. The task at hand is to build a strong social media presence for the property that will lead to its awareness, create conversation around the brand and eventually lead to sales.

Solution

The brand has been a part of The Scribblers portfolio since the first day it started operations. Considering the characteristics of the property and location, Nature and Luxury were two central themes on which all social media campaigns were built. The stimulating highlights of the properties were captured through professional photography and were the centre of the brand’s communication. The brand built strong customer engagement on social platforms through exciting contest, polls and offers. We also initiated conversations around the property on travel related groups and forums. The brand reputation was managed well through timely replies a customer’s queries, managing of online reviews. Regular use of influerers networks ensured high organic reach for the brand and also kept it afresh and relevant.

Impact

The brand has a strong family of over 7000 fans on social platform with an engagement rate of over 12%.

Spice Stories

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Moonwater

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45west

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