One of India’s best Hotel chains, Kyriad Group has a unique collection of different types of grand hotels in different locations all over India.
The task at hand was to build a strong social media presence on social media platforms (Facebook & Instagram) and offline branding activity for their 5+ hotels to increase their customer base.
The brand has been a part of The Scribblers portfolio since the first day it started its operations and this is the most important challenge for us since we had to do everything from scratch.
To start with digital assets, Facebook & Instagram were used as a medium to create conversation and engagement among the relevant target audience. We have created individual pages for each hotel. Online & offline campaigns were meticulously crafted with each medium being assigned a specific objective.
Considering the characteristics of the property and location, Nature and Luxury were two central themes on which all social media campaigns and offline designs were built.
Monthly campaign planning to cover all events such as festive offers, contests, polls, hotel launch, wishes and any other offline activity.
The stimulating highlights of the properties were captured through professional photography and were the centre of the brand’s communication.
Property specific Facebook Post and Ad campaigns were directed to reach maximum target audience to boost sales.
Initiated conversations around the property on travel related groups and forums. The brand reputation was managed well through timely replies to a customer's queries, managing of online reviews. Regular use of influencer networks ensured high organic reach for the brand and also kept it afresh and relevant.
In-hotel branding and Hoardings with unique campaign ideas were designed for new as well as regular customers.
Social Media campaigns and offline activity was effective in both – creating awareness and increasing the footfalls in hotels to boost sales. In the a span of last more than 2 year we have successfully delivered over
3M+ Reach on Facebook & Instagram
5M+ Impressions on Facebook & Instagram
80K+ Engagement on Facebook & Instagram through Social Media Management