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Torqus

  • Digital Marketing
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Torqus Systems is (Now Inresto), India’s leading restaurant software provider. It is a one-stop technology solution that empowers restaurateurs to manage their operations efficiently. Through innovative & integrated solutions, inresto aims to disrupt the restaurant industry & put an end to the problems that have riddled restaurateurs since the beginning of time.

The task at hand was to design an effective 360 Degree Digital Marketing Campaign.

Challenges

  • To beat well-known brand competitors like Posist, Limetray, Petpooja and Others.

  • Generate maximum leads through all digital marketing activity to Increase market share

  • Improve organic position in Google Search for 60+ Keywords

  • Increase user engagement on social media platforms like Facebook & LinkedIn

Solutions

To start with, omnipresent digital assets were created across multiple platforms. A digital mix was meticulously crafted with each medium being assigned a specific objective.

  1. SEO activity with key focus on over 60+ keywords ensured that the website secured maximum organic visibility and visits.

  2. Optimally targeted 300+ Keywords through Google Search Campaign and created objective driven text ads to increase relevancy and improve CTR. And We have optimized the campaign 24x7

  3. Product specific Facebook Ad campaigns were directed towards securing qualified leads and boost sales.

  4. Facebook, Twitter, Instagram & LinkedIn were used as a medium to create conversation and engagement among the relevant target audience.

  5. Glassdoor and Quora were used to project the brand as the spokesperson for the industry.

  6. Pedantically curated blogs helped the brand to connect with the restaurant owners.

Results

The 360 Degree approach was effective in both – creating awareness and securing sales. In the a span of 12 months we successfully delivered over

  • 2M+ Impressions, 60K+ Clicks, 5000+ Leads through paid campaign

  • 1M+ Reach on Facebook, LinkedIn & Instagram through Social Media Management

  • 10K Average Monthly Traffic and 30+Keywords in Top 10 organic position through SEO activity

Torqus
Torqus
Torqus