Saregama India Ltd. is India's oldest music label company.

The task at our hand was to design the Title of their upcoming film “Kanpuriye”.

The prime objective behind this task was to capture the essence of the film in its visual identity. The task started with a thorough understanding of the plot, the message and the tone of the film.

The decoding of these factors helped us gather insights that were translated into visual elements that were made a part of the Title Design.

The title design was an artistic reflection of the colourful nature and the cultural highlights of ‘Kanpur’, the place that is at the very heart of the film. The project was completed in a record timeline of 5 days.

A visual identity that artistically captured the soul of the film.