One of the best Jewellers in Pune that has over 5 stores in the city, SJPL Sonigara Jewellers have been engaged in the jewellery business for the past 71 years. They offer an entire range of jewellery in gold, diamond, platinum and gemstones.

The task at our hand to manage their social media pages (Facebook & Instagram) & all Offline branding activity to increase their customer base.

• Compete with Pune’s biggest jewellery brands like : Ranka, P. N. Gadgil & Sons

• Increase user engagement on social media platforms on Facebook & Instagram

• Increase customer footfall on store by providing unique campaign ideas

To start with digital assets, Facebook & Instagram were used as a medium to create conversation and engagement among the relevant target audience. Social media and offline campaign was meticulously crafted with each medium being assigned a specific objective.

1. Monthly campaign planning to cover all events such as festive offers, contests, polls, product launch, wishes and any other offline activity.

2. Uniqueness of the products were captured through professional photography and design the communication to build engagement & curiosity around it by running a contest and influencers activity.

3. Product specific Facebook Post and Ad campaigns were directed to reach maximum target audience to boost sales.

4. In-store branding and other offline activities (Hoarding & Cycle Branding) with unique campaign ideas for new as well as regular customers.

Social Media campaigns and off line activity was effective in both – creating awareness and increasing the footfalls in stores to boost sales. In the a span of last 2 year we have successfully delivered over.

• 100K+ Impressions,

• 60K+ Reach on Facebook & Instagram

• 120% Increase in Engagement & 180% Increase in Like through organic campaign